![]() “All of the cross-sell that we have across the platform continues to increase, drive new customers and drive retention, as well.” ![]() “We are actively cross-selling food delivery consumers into grocery, grocery consumers into alcohol, and actually back now to mobility,” said Khosrowshahi. Uber CEO Dara Khosrowshahi touched on this during the company’s third-quarter earnings call held November 1. Just as Alexa, Amazon’s voice assistant, drives secondary revenue to Amazon every time a customer says, “Alexa, buy more shampoo and conditioner,” so, too, does Uber increase its ride revenue when a customer books an event via Uber’s partnership with Viator and then books an Uber to get them there. Now Uber appears to have taken a page out of the Amazon book of customer stickiness to attract new users and get existing customers to spend more money on the platform. As Uber struggled to crack the elusive profitability nut through ride-hailing, it added its food delivery pillar Uber Eats. Uber was founded on a strategy of scaling at all costs. Now Uber customers can do things like book with OpenTable and Viator through Uber’s app, search across merchants for the right bottle of booze to be delivered and even schedule Uber gift cards to send on Christmas day. This time the products were released under the marketing banner of Go, get, give. On Monday, heartened by a strong momentum in user engagement and girded for the upcoming holiday season, Uber released another slew of product updates and new features. ![]() Uber has a bigger end game: create a closed business loop with each product feeding customers back into other Uber channels. The product reveals aren’t just about creating new revenue streams or attracting users - although these are certainly goals. It’s been six months since Uber hosted Go, Get, a global smorgasbord of product reveals and features that covered everything from booking party buses and voice ordering for Uber Eats to linking travel plans to Gmail and skipping the food lines at sports stadiums.
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